LOGO is extremely important for a brand, an enterprise, an image of a company or a brand, a culture, a first impression of the enterprise or a brand, a well-designed logo is an important asset of a brand, and it is the most intuitive presentation of a brand's values, spirituality, business philosophy and so on.
As a special visual identification symbol, LOGO has a unique artistic language, simple, clear, easy to identify and so on.
As a special visual identification symbol, LOGO is the induction and concentration of the image, characteristics, background, history and culture of an enterprise or brand. It can directly spread the corporate culture, business philosophy and other elements to the public, in order to achieve social identification and cognition of the enterprise.
A good LOGO is powerful. Whether the LOGO uses graphics or just plain text, an excellent LOGO has a specific influence that makes it eye-catching.
A good LOGO is like a signal, easy to remember, easy to recognize, easy to appreciate. It can quickly enable the social audience to associate LOGO with a company.